GBGB launches new monthly video series to tell the stories of greyhound racing
A new video series called GBGB Stories will be released monthly taking people behind the scenes of the sport.
GBGB video series set to launch
The Greyhound Board of Great Britain (GBGB) is launching a new video series designed to take people behind the headlines and introduce them to the people, the greyhounds, and the stories that make up the sport.
A new episode of GBGB Stories will be released once a month and will focus on a different person, place or story from across British greyhound racing, giving audiences the opportunity to see the sport through the eyes of those who actually know it.
The ambition is to produce regular in-depth, sit down conversations that are interesting and engaging enough to reach audiences who may know little or nothing about greyhound racing, while also giving lifelong followers of the sport the chance to discover people, perspectives and stories they may never have encountered before.
GBGB Director of Corporate Affairs Abbie MacGregor said:
“Greyhound racing has allowed itself for too long to be seen through the lens of others that have little idea themselves on what the sport is really about. People who have never been inside a racing kennel, never stood beside a trainer preparing a greyhound for a race and never seen what happens behind the scenes have nevertheless been allowed to contribute to the public image of our sport.
"We need to change that – not simply by telling people they are wrong, but by opening the doors and letting people see for themselves. We have an extraordinary number of stories that need to be out there more: stories of dedication, community, history, cutting-edge science, friendship and people whose lives revolve around the greyhounds in their care. The best answer to a second-hand narrative is a first-hand experience, and this is what GBGB Stories is all about.
"We cannot expect people to understand greyhound racing if the only time they encounter it is through controversy or campaigning material. We should never be frightened of people seeing greyhound racing up close – quite the opposite.”
GBGB Stories will be released monthly across GBGB’s digital and social media channels and promoted among key groups, partners and stakeholders, with the first episode premiering on 20th August.
