Flying Start for Greyhound Racing UK in First Four Months
Greyhound Racing UK has seen rapid growth since launching in March 2025, with over 10 million views, 30,000 new followers, and major broadcasting milestones across the sport.
Rapid Growth for Greyhound Racing UK
Greyhound Racing UK has reported impressive numbers since its official launch in March 2025.
From March to June, the organization has generated:
- 30,000 new followers
- 5,300 posts and articles
- 10.3 million views and visits
- 135,000 reactions, 16,000 shares, and 9,700 comments.
A remarkable feat for a start-up, achieved in just four months.
Industry Purpose and Strategic Vision
It’s just over a year since the company was founded by Mike Davis, who recognized the growing need for strategic promotion and modernisation within the greyhound racing industry.
With no central initiative in place, Davis launched a not-for-profit venture to promote, advertise, and broadcast greyhound racing and greyhound homing.
His mission was to reverse long-term declines in key industry metrics such as:
- Betting turnover
- Track attendance
- Greyhound ownership
- Number of trainers
- Public perception
- Time taken to rehome retired greyhounds.
Milestones in Media, Homing, and Partnerships
After acquiring Greyhound Star and the Gone To The Dogs podcast in 2024, the company launched its media and content platforms in early 2025, including:
- Gone To The Dogs – live!
- Greyhound News UK
- Greyhound Homing UK
- Barking Mad Betting
Gone To The Dogs – live! debuted on YouTube in September 2024 and has since produced 15 shows, including full live coverage of the Star Sports/TRC English Greyhound Derby. The Derby final night alone had over 10,000 concurrent YouTube viewers, with the show now surpassing 38,000 total views.
In June 2025, Greyhound Racing UK launched a multi-agency homing platform — the first of its kind in the UK. It connects dozens of homing centres under one hub, allowing users to filter by criteria and contact the centres directly — an innovation in the greyhound adoption and rehoming process.
Barking Mad, News UK, and What’s Next
Barking Mad Betting has rapidly become a standout success, gaining 10,000 followers in just three months and over 850,000 YouTube views.
Meanwhile, Greyhound News UK continues to provide coverage of the sport, supported by a growing team of expert writers.
With 27 staff now working across marketing, broadcasting, partnerships, and homing — Greyhound Racing UK is well-positioned for the next phase.
Recent partnership developments include daily tipping previews published in collaboration with Sporting Life, with more media tie-ins expected soon.
